The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
North Korea has looked increase inbound tourism, especially from China, over the past year as part of its refocusing from military to economic development, but don’t expect any major marketing push in the West.
Browse the travel section of any bookstore and along with old reliables such as Michelin you’ll find a plethora of other titles and brands covering just about every destination and taste.
Surely the strangest addition to this genre is the two-volume “Architectural and Cultural Guide: Pyongyang,” edited by Philipp Meuser, a German architect and architectural historian. Strange because Pyongnang is unlikely to be on anyone’s “see before you die” list and because, even if it were, it’s not an easy place to see
…the city’s air of unreality derives in the main from the fact that Pyongyang is a suffocating propaganda hothouse where everything—the layout, buildings, monuments, billboards, signage—is designed to express the ideology of “Juche,” or national self-reliance.