The Takeoff Episode 03: Why Team and Culture Matter for Travel Startups Sponsored This content is created collaboratively with one of our sponsors.
As Airbnb’s mobile bookings increase, it only makes sense that it strive to make the process as easy as possible, especially in terms of language as the company races to infiltrate foreign markets ahead of its competitors.
Airbnb today released a new version of its iOS mobile app with some significant updates. To better target weary travellers and innkeepers this holiday season and beyond, Airbnb is adding support for 18 more languages; the ability to add reviews; and calendar access.
All the updates bring the iOS app further in line with the company’s website, and will let Airbnb become a lot more useful for people on the go. The enhanced features also point to how popular the iOS app is already, and to how Airbnb wants to capitalize on that.
The 18 new languages — including Malay, Turkish and Chinese — now bring the total number supported by the app up to 27. They are a sign of how the company continues to ramp up its international profile…