Digital

Marriott isn’t interested in user reviews on its hotels’ websites — at least for now

Excerpt from Hotel News Now

Dec 19, 2012 12:15 pm

Skift Take

Marriott is fine to go its own way, but while they’re worried about the influence of the one negative comment among 20, it’s forgetting the reassuring power that 19 real people can have on a potential customer’s decision making process.

— Jason Clampet

Evolving Strategies in Travel Ad Tech and Bookings

Marriott International is one of a shrinking number of major chains that do not list consumer reviews on its brand websites.

While representatives from La Quinta Inns & Suites, Wyndham Hotel Group and Best Western International chose to include reviews to keep consumers from seeking such feedback on sites such as TripAdvisor—which they consider a competitor—Marriott has chosen to go in a different direction, attempting to avoid the potential for a negative review that could dissuade a potential guest.

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