The Takeoff Episode 02: How Startups Can Adapt and Pivot Sponsored This content is created collaboratively with one of our sponsors.
By overhauling its Flickr iOS app, adding Instagram-like filters and photo-sharing tools, Yahoo CEO Marissa Mayer is putting her mobile-first strategy into place.
Confirming Marissa Mayer’s commitment to a mobile-first strategy, Yahoo has announced the second major overhaul of one of its apps in as many days (following its Yahoo Mail refresh) – a new version of its Flickr iOS app, which has been stripped down, completely redesigned and relaunched in a bid to get people back using the photo-sharing service.
The app has been given a fresh, modern look that allows users to immediately log in using their existing Yahoo account but also using their Facebook credentials. There’s also an option to use your Google account, but this is hidden from the front page.
Once you are logged in, the Flickr app provides tooltips that help walk you through its features, showing you were options are located and how to use gestures to favorite a photo.