Destinations Central & South America

In Mayan calendar end of the world, hoteliers see salvation

Excerpt from CNBC

Dec 14, 2012 9:29 am

Skift Take

If Spirit Airlines can do marketing based on Tiger Woods’ marriage blow-up, then hoteliers certainly can find plenty of opportunity in the Mayan calendar end of the world, and after-world.

— Dennis Schaal

Sponsored by:

Evolving Strategies in Travel Ad Tech and Bookings

 / Rosewood Mayakoba

At $79,000 per couple, the Rosewood Mayakoba package is above the pay grade of most people of Mayan heritage. / Rosewood Mayakoba


Where the Mayans saw the end of time, marketers see dollar signs.

As ancient doomsday predictions draw near, a number of hotels and restaurants are launching tongue-in-cheek promotions to profit from the fiery apocalypse forecasts surrounding Dec. 21, one Mayan Calendar’s end date. The offers range from end-of-days themed vacation packages to restaurant menus encouraging customers to live it up one last time.

Step one of apocalypse preparation is returning some of those holiday gifts to free up additional end-of-days capital because many hotel offers this doomsday require deep pockets (but what does money mean anyway when the world is ending?!).

Read the Complete Story →

Tags:

Next Up

More on Skift

What It’s Like to Fly a Hawaiian Airlines A330 Into Beijing
Daily Travel Startup Watch: EatWith, Smooth Operator and More
What Travel Marketers Can Learn From New Orleans’ Move to Digital Marketing
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.