Transport Airlines

How Delta profits off of one of the oldest fleets in the U.S.

Excerpt from The Wall Street Journal

Nov 19, 2012 1:00 am

Skift Take

Operating one of the oldest fleets in the U.S. isn’t a great marketing point, but Delta has been deftly making use of older aircraft and efficiently profiting from the practice.

— Dennis Schaal

Free Report: The Future of Personalized Marketing in Travel

A jetliner parked in a cavernous hangar here boasts a gleaming paint job, 160 pristine blue leather seats and a new-airplane smell. But this latest addition to the Delta Air Lines Inc. fleet isnt new.

Not by a long shot. The twin-engine MD-90, acquired from China Southern Airlines Co., is more than 13 years old. It is one of 49 used McDonnell Douglas MD-90s Delta is rehabbing after scooping them up from global airlines that were thrilled to get rid of a plane that no longer is built by a manufacturer that long ago was taken over by Boeing Co.

Most large carriers prefer fuel-sipping new planes with the latest high-tech gadgetry. But Delta, which has one of the oldest fleets in the U.S., is making a habit of succeeding by zigging when its rivals zag.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Hotel Hatches a Plan to Get Into Peer-to-Peer Apartment Rentals
The Invisible Bubble of Silence Travelers Have Been Waiting For Is Already Here
The Changing Relationship Between Travel Brands and Instagram Influencers
3 Ways Hotels Can Effectively Use Targeted Guest Marketing