Quantcast
Transport Airlines

How Japan Airlines became a social media wiz straight out of bankruptcy

Excerpt from Simpliflying

Skift Take

JAL went through its restructuring just as the airline industry began to realize the importance of social media, and thus became an early adopter of the technology by building up its presence at the same time anticipation grew over its IPO.

— Samantha Shankman

As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival…

…while most airline brands debate whether to launch an iPhone app or one for Android, or a mobile website, Japan Airlines has launched over 10! And while airlines debate the ROI of social media, the airline is engaging actively with 700,000 fans online.

Tomohira Nishihata, the VP for Web Sales and Marketing at Japan Airlines shares more insights in his video interview below:

Read the Complete Story →

More Stories Below ▼
Daily Travel Startup Watch: GapDoc, Xenos Local and More
The Vacation Rental Technology Ecosystem
Trend Report

The Vacation Rental Technology Ecosystem

This Week in Travel Startup Funding: Silvercar, Pana and More
Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

Skift Business Traveler: Uber and Lyft Infiltrate American Airports
The State of Travel Media 2015
Trend Report

The State of Travel Media 2015