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JAL went through its restructuring just as the airline industry began to realize the importance of social media, and thus became an early adopter of the technology by building up its presence at the same time anticipation grew over its IPO.
As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival…
…while most airline brands debate whether to launch an iPhone app or one for Android, or a mobile website, Japan Airlines has launched over 10! And while airlines debate the ROI of social media, the airline is engaging actively with 700,000 fans online.
Tomohira Nishihata, the VP for Web Sales and Marketing at Japan Airlines shares more insights in his video interview below: