Destinations Australia, NZ & South Pacific

SkiftAds: New Zealand’s new tourism ad is for “The Hobbit” fan in you

Aug 24, 2012 7:32 am

Skift Take

If you’ve ever dreamed of seeing Middle-earth up close, this is the campaign for you.

— Rafat Ali

Win an All-Expenses Paid Trip to NYC to Tour the Future of Travel

Tourism New Zealand (TNZ) is making a new international push for tourism, with its latest 100% Pure New Zealand campaign, invoking the magic of Middle-earth. CEO Kevin Bowler says the campaign aims to leverage off interest generated in New Zealand by its starring role as Middle-earth in the Peter Jackson-directed trilogies based on The Lord of the Rings, and The Hobbit.

Today’s release of the latest TNZ television and cinema commercial tells a story of how the cinematic fantasy world of Middle-earth is in fact the reality of New Zealand.

It launches first in Australia on Sunday August 26 and will screen in cinema and on television in all of New Zealand’s major tourism markets in September and October.

Next Up

More on Skift

Average U.S. Hotel Rate Nearly Hit an All-Time High in First Half of 2014
Skift Business Traveler: American Airlines Avoids Big Labor Woes
How Virgin Atlantic Taught Airlines to Do Premium Economy Right
3 Ways to Guarantee Your Next Business Trip Won’t Be All Work and No Play