Skift Take
Virgin is making over uniforms that are already the envy of attendants on legacy airlines. The new look -- created with Banana Republic -- will be available to consumers, too: Just use your on-board touch screen to make purchases.
On August 8, when Virgin America celebrates its fifth anniversary of operations, the airline will also debut a new uniform for more than 2,000 of its flight attendants, pilots and other “guest-facing staff.”
The new uniforms embody “utility chic,” said Jesse McMillin, Virgin America’s design director. “We wanted to find the place where performance and functionality collide with fashion … and the energy of our engaging brand.”
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