SkiftX SkiftDesign

Virgin America flight staff to look even cooler than they already do

Excerpt from Overhead Bin

Jul 16, 2012 5:15 am

Skift Take

Virgin is making over uniforms that are already the envy of attendants on legacy airlines. The new look — created with Banana Republic — will be available to consumers, too: Just use your on-board touch screen to make purchases.

— Jason Clampet

Win an All-Expenses Paid Trip to NYC to Tour the Future of Travel

On August 8, when Virgin America celebrates its fifth anniversary of operations, the airline will also debut a new uniform for more than 2,000 of its flight attendants, pilots and other “guest-facing staff.”

The new uniforms embody “utility chic,” said Jesse McMillin, Virgin America’s design director. “We wanted to find the place where performance and functionality collide with fashion … and the energy of our engaging brand.”

Read the Complete Story →

Tags:

Next Up

More on Skift

Iberia Adds a Custom Scent in Bid to Appeal to All Five Senses
Oklahoma City Uses Social Media to Show Tourists Its Cultural Evolution
The State of Travel Startups: What’s In, What’s Out
Why You Should Consider Hotel Loyalty Programs