Chicago's visitor milestone is a result of a global rebound in business and leisure travel; however, an efforts that attempt to reposition a city's branding could also help with future growth.
The #MyDubai initiative was a first step towards telling a more human story about the city, but Dubai's challenge moving forward will be making the city relevant outside of its iconic buildings so that visitors will travel far to visit and have reason to come back after the bucket list items are ticked.
There indeed is magic in the MyMagic+ wristbands for The Walt Disney Co. as it is making for a more efficient operation and is helping to increase visitor spending. Abracadabra.
As global tourism continues to grow, New York City benefits from its position as a gateway to the U.S. as well as a cultural icon that tops many travelers' bucket lists.
Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.