E-arrival cards save passengers from having to do paperwork just after disembarking a plane. But the initiative will only make a tiny dent to the bigger problem India faces.
Travel marketing is entering a new phase as AI and shifting discovery habits reshape how brands connect with travelers. Based on insights from 10 industry leaders, this report explores how marketing is becoming more dynamic, more connected, and more dependent on relevance, trust, and real-time value.
The harsh stance of Indian travelers against Turkey is not dampening the Middle Eastern country’s spirits and efforts in reaching out to this market. Instead, it is looking at ways to bypass the nationalism-driven sentiments, and catch demand where it can.
“Incredible India” was built to attract outsiders, but the center of gravity in Indian travel has shifted from selling the country abroad to building for travelers at home.
The travel industry's growth hit a plateau in February 2026 as the geopolitical conflict in the Middle East paralyzed global air corridors, upending the Middle East's record growth. The industry's resilience now depends on its ability to effectively redistribute global travel demand.