Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Business Travel

Venezuelan Travel Agencies Get Creative in Reinventing Themselves After Very Tough Year

Venezuelan travel agencies have refocused their strategies to face the economic crisis. The shift has not been enough to boost the business, which shows no signs of recovery.

Zayira Arenas | 8 years ago

Business Travel

New Skift Research Report: State of Tours and Activities Tech 2017

Sophistication and adoption of back-end technology on the supply side is getting to a point where the big players in online travel are taking the tours and activities segment seriously. It's an expanding growth opportunity for new and direct revenue streams across the entire traveler journey, beyond core transport and accommodations products.

Luke Bujarski | 8 years ago

Business Travel

Virgin Holidays Top Exec Leaves for Sister Company Virgin Atlantic

There is no CEO at Virgin Holidays, perhaps because of its very close relationship with airline Virgin Atlantic, instead it is led by a Managing Director. The latest changes at the top illustrate just how intertwined the two companies are.

Patrick Whyte | 8 years ago

Business Travel

Video: The Travel Corporation CEO on Breaking Through Perceptions

With its brands that offer escorted tours, The Travel Corporation is finding that it needs to offer the assurance of a guide as well as personalized touches so trips don't feel mass-produced.

Hannah Sampson | 8 years ago

Tour Operators

Thomas Cook Is Still Paying a High Price For Its Past Sins

While Thomas Cook has yet to fully step out of the shadow of its near-collapse in 2011, the current management team has at least managed to steady the ship. But 2016 has presented its own challenges with terrorism in Turkey doing particular damage.

Patrick Whyte | 8 years ago

Business Travel

Airbnb Launches Trips, Its Big Tours and Activities Gamble

We've known this day would come for quite some time now. The only question left to ask is this: Can Airbnb succeed in becoming a "super brand of travel" like it aspires to be?

Deanna Ting | 8 years ago

Cruises

Video: Fathom President Talks Travel and the Human Connection

In a world as uncertain as today, social impact travel movements are more necessary than ever. During Skift Global Forum 2016, Fathom President Tara Russell delved into the importance of creating experiences for travelers that center around the social interactions.

SkiftX + Skift | 8 years ago

Skift Backstage Podcast: The Evolution of Tours and Activities

As consumers become more comfortable with last-minute mobile booking — and require more depth in their travel experiences — those who sell tours and activities need to adapt their offerings.

Hannah Sampson | 8 years ago

Tour Operators

Peek CEO Ruzwana Bashir: How Mobile Technology Empowers Tour Operators

As tour operators become more nimble with their use of mobile technology, they'll be able to strengthen their appeal to consumers who are looking to purchase tours and activities on demand.

Andrew Sheivachman | 8 years ago

Business Travel

5 Insights Into Disney and Universal's Modern Theme Park Strategies

Today's theme parks are a far cry from the previous generation. Disney is still setting the pace, but the offerings, pricing, and technology are evolving fast.

Sarah Enelow | 8 years ago