Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Business Travel

Airbnb's Around-the-World Trip Promotion Gets Off to a Rocky Start

This promotional tour from Airbnb to tout Airbnb Adventures clearly backfired because of traveler outrage and difficulties in booking and paying for the one-time trip. It's not an opportune start for Airbnb's tour initiative, which may be a tad more complex than Airbnb anticipates.
Business Travel

Tour Operators: Airbnb Adventures Knows Distribution, Not Destinations

Big-name tour operators aren't losing sleep over Airbnb Adventures. But some are indeed paying close attention, which is prudent. Just ask European airlines, which underestimated the emergence of Ryanair and EasyJet, and would love to have a do-over.
Business Travel

Fosun Moving Forward on Thomas Cook Offer After Exec Drops Hint

You heard in Singapore first. The CEO of the Fosun Tourism Group did not deny the company was moving ahead with a larger play for Thomas Cook at Skift Forum Asia. Keep your eyes peeled for what would be one of travel's biggest deals of 2019.
Business Travel

Imperiled Thomas Cook in Talks to Sell Nordics Division

Given that Thomas Cook released a statement about the potential sale, this looks pretty serious. But it begs the question: Just what will Thomas Cook have left if and when it sells its airlines and Nordics divisions?
Business Travel

Booking Drops Hotel Requirement to Book Tours and Activities

Booking.com's hotel focus has given way to a strategy to serve travelers at every portion of the trip. TripAdvisor already does it, Expedia too. Airbnb is on that full-service road. So Booking.com will have plenty of company.
Business Travel

Thomas Cook CEO Pushes a Turnaround Plan, Dodges Takeover Chatter

Peter Fankhauser needs to act speedily to bolster Thomas Cook Group's resilience in the face of tumult in the packaged holiday segment. But the CEO is persuasive in arguing that he has a winning plan that's begun to show results.