Articles tagged “zagat”

It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.

Most tech companies have no idea what to do about the creation and management of content. Google proved that with Zagat and other acquisitions, so it is good to see it in the hands of a content-first company.

You can only lean on a decades-long history for so long. In the new frontier of restaurant reviews, recommendations from social circles are winning the day.

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.

Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).

Google Maps is the world's biggest funnel to destination-specific information, and it only makes sense to focus content on those users. Whether or not Zagat's distinctive ratings system and brand voice will continue to rise to the top remains to be seen.

It's likely the search giant will add Frommer's content into the mix once it gets normalized, if it hasn't already under Zagat branding.

Google's at the mall now, but perhaps it will try direct-mail and billboards next to prod people to write restaurant and hotel reviews for Google+.

As Google adds one Frommer's review after another to its database it's realizing that it got a great deal for $23 million and totally screwed by it's Zagat acquisition.