Articles tagged “wyndham”

Hotel CEOs are talking a big game when it comes to the need for — and success of — their efforts to get more customers to book direct.

Wyndham's tongue-in-cheek, thoughtful approach to marketing economy brands and building loyalty is refreshing in a space where so many other brands try to use the latest gimmicks to appeal to consumers with considerably bigger wallets.

Wyndham Rewards is now the latest hotel loyalty program to jump on the "experiences" and "membership levels" bandwagon. But will these new additions, especially the member levels, threaten to disrupt the program's more egalitarian approach to hotel loyalty? Probably not, as long as Wyndham sticks to keeping this program as simple and easy to understand as it has been since it launched last year.

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service.

Although most of the rankings fall in line with what you'd normally expect, there were a few surprises. It's also clear hotels have some work to do when it comes to their food quality, amenities, and loyalty programs.

It will probably take much more than redesigned headboards to get people to think a bit differently about Super 8, but this is a start, and we like the brand's tongue-in-cheek approach to recycling old artwork, during Frieze New York Art Week, no less.

At a time when most hotel loyalty programs are so highly coveted and promoted by hospitality companies, but also increasingly complicated in some cases, it's interesting to see how Wyndham's easy-to-understand approach is working to help attract new customers and reward them.

Competitors are hungry for Starwood and Marriott's customers.

For all its success, Airbnb still has work to do when it comes to attracting timeshare distributors to its network.

Innovation is a continual process, which makes the job of a CIO one that is constantly evolving to meet consumers' expectations. To do that successfully, today's CIO needs not just technical know-how but also strong business acumen and communication skills to help businesses realize their goals.