Articles tagged “wyndham”

Growing its portfolio in Latin America makes sense.

If the advent of artificial-intelligence-driven smart speakers like Google Home and Amazon Echo is any indication, the Internet of Things is that much closer to becoming a reality, even when we check into our hotel rooms.

Wyndham Worldwide, like its peers, is betting big on loyalty, but unlike its peers, it plans on keeping its timeshare and vacation rental businesses all together, instead of spinning them off like others have.

This is a much smarter, more thought-out move on Wyndham Rewards' part, compared to its failed attempt to woo away Starwood Preferred Guest members a few weeks ago. Drawing on its parent company's strong portfolio of vacation rentals and timeshares gives Wyndham Rewards an edge in attracting travelers who desire a wider variety of accommodations when they travel.

It's not enough for a company to have it's heart set on building the latest “disruptive” form of technology — they must first create an organization-wide culture of innovation.

If Wyndham had succeeded in luring away SPG members who aren't necessarily elite or top-tier-level members, that would have been a big win for the company, whose portfolio skews more toward economy and midscale brands. But alas, this promotion was proof that even the best-laid plans may not always work--and it pays to pay more attention to how you set it all up.

This survey, which had Wyndham as its winner, only looked at the value you get when you redeem your points for free nights, and it didn't necessarily take into account other loyalty program perks or benefits that can transform a guest into a loyal customer.

The role of the CMO has evolved, shifting from a position that was once squarely focused on marketing to one faced with tackling digital challenges on a daily basis.

U.S. News & World Report's rankings have always skewed more toward leisure travelers than road warriors, but this year's lists show a growing difference between brands that choose to appeal to the majority of consumers versus those who choose to reward frequent business travelers or big spenders.

With the likes of Airbnb playing up the sheer number of properties available, it makes sense for Wyndham to make a point of some of the advantages you get when booking direct with a company.