Articles tagged “wttc”

Media and PR

'Made in Dubai' Is the Next Global Brand

Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.
Tourism

Philippines' New Tourism Campaign Embraces Love for the Country

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly capitalizing on this powerful sentiment to propel its tourism sector to new heights.
Hotels

Radisson CEO on Keeping a Brand Strategy Tight and Focused

Radisson is choosing quality over quantity when it comes to growing its brands. The hotel group CEO Federico González sees the importance of focusing on strategic geographical expansions while tuning to changing customer demands and sustainability basics for hotels.