The prospect of Expedia Group removing all of its vacation rentals from Expedia.com is as likely as senior executive Barry Diller telling his workforce he's cool with everyone working from home.
In Expedia Group's efficiency drive, there's a certain logic to killing some sub-brands as their market share plummets. But what about all those customers who still love Travelocity?
Everyone knows that being nimble enough to test and introduce new technology is a tremendous advantage. Behind the scenes, though, Expedia got good at another skill -- moving really fast to identify and make acquisitions.
Being a leading online travel company these days means adding expensive pieces to the portfolio, and both the Priceline Group and Expedia Inc. are signaling that their acquisition sprees are far from being finished.
While this seems like an opportunistic buy with Wotif's financial troubles, for Expedia this ties into two priorities: Expanding in Asia-Pacific and growing its global hotel business in competition with the Priceline Group's Booking.com and Agoda.