Articles tagged “wotif”

Online Travel

Expedia’s 3 Core Brands, Explained

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.
SkiftX

Why Expedia Thinks It Got Great at Acquisitions

Everyone knows that being nimble enough to test and introduce new technology is a tremendous advantage. Behind the scenes, though, Expedia got good at another skill -- moving really fast to identify and make acquisitions.
SkiftX

Expedia Acquires Australia’s Wotif Group for $658 Million

While this seems like an opportunistic buy with Wotif's financial troubles, for Expedia this ties into two priorities: Expanding in Asia-Pacific and growing its global hotel business in competition with the Priceline Group's Booking.com and Agoda.