Articles tagged “wisconsin”

Tourists Spent $12 Billion in Wisconsin, Sixth Straight Annual Increase

Tourists Spent $12 Billion in Wisconsin, Sixth Straight Annual Increase

Associated Press

Wisconsin is proving to be an increasingly popular destination for U.S. tourists. And it was good news for hoteliers because room demand growth triggered higher average daily rates.

3 years ago

Hotels Partner With College To Address Shortage in Tourism Workforce

Hotels Partner With College To Address Shortage in Tourism Workforce

Associated Press

Hotels in Wisconsin know they have to do a better job in convincing students that tourism careers can be an attractive option and they are taking steps to get that message out.

4 years ago

Tourism Wisconsin’s Last ‘Airplane!’ Ad Embraces the Winter Cold

Tourism Wisconsin’s Last ‘Airplane!’ Ad Embraces the Winter Cold

Jason Clampet, Skift

Instead of going offline for six months a year, Wisconsin is smart to admit it's cold as heck, but still encourage people to come and have fun.

4 years ago

Wisconsin Attracts Record $10.8 Billion in Visitor spend in 2013

Wisconsin Attracts Record $10.8 Billion in Visitor spend in 2013

Tom Daykin, Milwaukee Journal Sentinel

Visitor spend has been on a steady incline for the past three years with the majority coming from leisure travelers. Wisconsin has an opportunity to further boost its tourism industry by attracting and building an events and convention industry.

5 years ago

Madison Is the Poster Child for Small Markets Adapting to the New Sharing Economy

Madison Is the Poster Child for Small Markets Adapting to the New Sharing Economy

Nico Savidge, The Wisconsin State Journal

Although locals welcome the new technology, traditional cab companies argue Lyft and Uber do not follow the rules making it difficult for them to compete on a level playing field. The struggle is playing itself out in communities across the country and each is likely to come to a slightly different conclusion.

5 years ago

Wisconsin Government Criticized for Catering Outdoors Policies to Hunters

Wisconsin Government Criticized for Catering Outdoors Policies to Hunters

Todd Richmond, Associated Press

Open and attractive hunting grounds are great for tourism, but critics say the government's tunnel focus has isolated other groups of locals and visitors interested in hiking, biking, and skiing.

5 years ago

Wisconsin tourism taps “Airplane” alum and Green Bay Packers star for new ad

Wisconsin tourism taps “Airplane” alum and Green Bay Packers star for new ad

Associated Press

Putting a popular face in a tourism ad is an easy way to ensure the campaign will enjoy media pick-up, but such ads often err with too much focus on the celebrity and not enough on the destination.

6 years ago

Wisconsin gets $16.8 billion tourism boost in 2012, thanks to regional visitors

Wisconsin gets $16.8 billion tourism boost in 2012, thanks to regional visitors

Kevin Wang, Associated Press

Wisconsin’s largest tourism markets are its neighbors, which is great for advertising spend but limiting for long-term growth.

6 years ago