Articles tagged “whatsapp”

When Facebook enabled airlines and hotels to build booking functionality into their Facebook pages years ago, it was a total bust. But Instagram and Whatsapp seem to have an engagement level that was missing last time around, making these e-commerce moves appear to be a lot more feasible.

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies.

Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?

In airports and hotel lobbies, how many times have you heard throngs of travelers lamenting: "This app on my phone is wonderful, but if only it had access to real, human travel agents within it?" A new wave of travel startups is conjuring this image. Is it reality-based or wishful thinking? We'll see.

Mobile messaging apps such as WhatsApp are becoming a cost-effective and more personal way to communicate electronically for travelers on the go.