Articles tagged “westjet”

Ideaworks believes that web design which makes it easier for consumers to know about and purchase a la carte ancillary products is essential to encouraging these sales. Call it hate-selling with a human face.

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

The widebody jets make sense, but Southwest has been able to make lots of cents from flying one plane exclusively across its entire fleet.

At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.

The differentiation between low-cost carriers and their network rivals in North America is becoming murkier as business class services and international service are going mainstream.

Providing tablets for passengers who didn't bring a computing device is a nice add-on service, and WestJet will make a few bucks (Canadian) out of the program.

Companies across all industries are getting more creative and playful with ads in hopes of a viral hit. These brands have the added benefit of working with planes, beaches, and hotel rooms, which tend to excite viewers even before adding the harlem shake.

Branded fares, such as WestJet's new Plus option, have really caught on among airlines globally, giving leisure and business travelers more choice in the services they want to pay for.

Westjet is one of the carriers leading the way with bundles of services, which will surely show up for flyers of its new regional unit Encore to the tune of an expected C$80 million bump in revenue for 2013.