JTB no longer seems content being Japan's travel company. With the pieces now assembled, it intends to be Asia's, and is making a case for the world's.
The brands lining up to buy a piece of Freddy are going to fail; it shows how little America's pull depends on marketing, and how much it depends on the country getting out of its own way.
The World Cup handed host cities a global stage. Marketing videos underscore how host cities are using it to reassure a world that has grown more hesitant to book U.S. travel.
As one of the largest travel markets continues to shrink due to political tensions, Canadian carriers told Skift that U.S. travel is still producing healthy margins.