Articles tagged “w hotels”

Starwood may be in play right now, but that doesn't mean it's not in a position to make a move. Smart play by the brand to pick up property in need of some real management.

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

If things go Starwood's way, then all of that expense in introducing keyless entry at Aloft and W properties will be recouped in higher occupancies and rates.

The "What's New & Next" brand positioning at W Hotels has always embraced inclusivity and diversity, but it's never been this vocal about it before.

Starwood is open to using technology at every level, and it does so without seeming gimmicky (at least most of the time).

The W brand has a knack for taking more design risks than the average corporate hotel chain, as well as implementing designs that don't sacrifice usability for bling.

The W brand may have cooled a bit in the U.S. since its heyday in the late 1990s, but it's mix of hip with high-end is a strong draw in Asia's hot design capitals.