Articles tagged “w hotels”

Will Concierge Fashion Services Shape Luxury Travel?

Will Concierge Fashion Services Shape Luxury Travel?

Leslie Barrie, Skift

Luxury travel, fashion concierge services have started taking off, and different companies are vying to grab the top spot. Right now it seems the front-runner is Rent the Runway, but more niche brands could find traction too.

10 months ago

A New Market for On-Demand Luxury Fashion Delivers

A New Market for On-Demand Luxury Fashion Delivers

Samantha Shankman, Skift

Rental is the future of fashion, and the trend could transform how we pack and plan for upcoming trips. What businesses are ready to serve the demand?

10 months ago

Marriott’s Mission: Make W Hotels Cool Again

Marriott’s Mission: Make W Hotels Cool Again

Nancy Trejos, Skift

W Hotels were once the hottest hangouts in town but two decades after its creation, it has been overshadowed by its younger competitors. Marriott inherited the W Hotel brand when it bought Starwood in 2016. Now it's up to Marriott to make the W brand shine again.

11 months ago

Marriott to Showcase New Look for W Hotels in Downtown New York

Marriott to Showcase New Look for W Hotels in Downtown New York

Patrick Clark, Bloomberg

It's commonplace for a franchisor to update a property to showcase a refreshed look before asking its real estate partners to invest in similar upgrades. But Marriott International's redo of W Hotels matters more than most such efforts. The wider hotel industry will be curious about the direction of W Hotels, a brand Marriott won as part of its 2016 acquisition of Starwood.

1 year ago

The First W Hotel Is No Longer a W Hotel

The First W Hotel Is No Longer a W Hotel

Patrick Clark, Bloomberg

It's particularly bittersweet that the hotel largely responsible for bringing boutique lodging into the mainstream no longer bears the "W" brand. Its fate also serves as a cautionary tale for hoteliers on maintaining relevancy in hospitality: Just because you were cool before doesn't mean you always will be.

2 years ago

How Boutique Hotels Changed the Way We Design Hotels

How Boutique Hotels Changed the Way We Design Hotels

Deanna Ting, Skift

Design was just one ingredient, albeit an essential one, for creating a boutique hotel both then and now.

4 years ago

4 Weird Things That Hotels Are Doing and Why They Might Matter

4 Weird Things That Hotels Are Doing and Why They Might Matter

Deanna Ting, Skift

Are we guilty of succumbing to these gimmicky PR stunts by writing about them here? Guilty as charged. But as outlandish or strange as some of these things may sound, they do speak to some bigger trends we're seeing in hospitality. Promise.

4 years ago

Starwood Signs SLS Las Vegas to Tribute Portfolio, Will Launch W Las Vegas in 2016

Starwood Signs SLS Las Vegas to Tribute Portfolio, Will Launch W Las Vegas in 2016

Alexandra E. Petri, Skift

Starwood may be in play right now, but that doesn't mean it's not in a position to make a move. Smart play by the brand to pick up property in need of some real management.

5 years ago

W Hotels Tries to Speak Millennial With Snapchat Filters

W Hotels Tries to Speak Millennial With Snapchat Filters

Alexandra E. Petri, Skift

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

5 years ago

W Amsterdam Designs Guest Suites as Groovy Event Spaces

W Amsterdam Designs Guest Suites as Groovy Event Spaces

Greg Oates, Skift

W Hotels sees incremental revenue sources with guest suites doing double time as purpose-built event spaces.

5 years ago

The Technology Treats Found in Starwood Hotels’ Concept Lab

The Technology Treats Found in Starwood Hotels’ Concept Lab

Brittany Jones Cooper, Yahoo

Starwood always makes things interesting by putting their tests in real hotels for consumers to play around with.

5 years ago

Starwood Betting That High Cost of Mobile Check-Ins Will Be Worth It

Starwood Betting That High Cost of Mobile Check-Ins Will Be Worth It

Dennis Schaal, Skift

If things go Starwood's way, then all of that expense in introducing keyless entry at Aloft and W properties will be recouped in higher occupancies and rates.

6 years ago