Articles tagged “w hotels”

Hotels

Will Concierge Fashion Services Shape Luxury Travel?

Luxury travel, fashion concierge services have started taking off, and different companies are vying to grab the top spot. Right now it seems the front-runner is Rent the Runway, but more niche brands could find traction too.

Will Concierge Fashion Services Shape Luxury Travel?

Business Travel

A New Market for On-Demand Luxury Fashion Delivers

Rental is the future of fashion, and the trend could transform how we pack and plan for upcoming trips. What businesses are ready to serve the demand?

A New Market for On-Demand Luxury Fashion Delivers

Hotels

Marriott’s Mission: Make W Hotels Cool Again

W Hotels were once the hottest hangouts in town but two decades after its creation, it has been overshadowed by its younger competitors. Marriott inherited the W Hotel brand when it bought Starwood in 2016. Now it's up to Marriott to make the W brand shine again.

Marriott’s Mission: Make W Hotels Cool Again

Hotels

Marriott to Showcase New Look for W Hotels in Downtown New York

It's commonplace for a franchisor to update a property to showcase a refreshed look before asking its real estate partners to invest in similar upgrades. But Marriott International's redo of W Hotels matters more than most such efforts. The wider hotel industry will be curious about the direction of W Hotels, a brand Marriott won as part of its 2016 acquisition of Starwood.

Marriott to Showcase New Look for W Hotels in  Downtown New York

Hotels

The First W Hotel Is No Longer a W Hotel

It's particularly bittersweet that the hotel largely responsible for bringing boutique lodging into the mainstream no longer bears the "W" brand. Its fate also serves as a cautionary tale for hoteliers on maintaining relevancy in hospitality: Just because you were cool before doesn't mean you always will be.

The First W Hotel Is No Longer a W Hotel

Hotels

How Boutique Hotels Changed the Way We Design Hotels

Design was just one ingredient, albeit an essential one, for creating a boutique hotel both then and now.

How Boutique Hotels Changed the Way We Design Hotels

Hotels

4 Weird Things That Hotels Are Doing and Why They Might Matter

Are we guilty of succumbing to these gimmicky PR stunts by writing about them here? Guilty as charged. But as outlandish or strange as some of these things may sound, they do speak to some bigger trends we're seeing in hospitality. Promise.

4 Weird Things That Hotels Are Doing and Why They Might Matter

Hotels

Starwood Signs SLS Las Vegas to Tribute Portfolio, Will Launch W Las Vegas in 2016

Starwood may be in play right now, but that doesn't mean it's not in a position to make a move. Smart play by the brand to pick up property in need of some real management.

Starwood Signs SLS Las Vegas to Tribute Portfolio, Will Launch W Las Vegas in 2016

Hotels

W Hotels Tries to Speak Millennial With Snapchat Filters

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

W Hotels Tries to Speak Millennial With Snapchat Filters

Hotels

W Amsterdam Designs Guest Suites as Groovy Event Spaces

W Hotels sees incremental revenue sources with guest suites doing double time as purpose-built event spaces.

W Amsterdam Designs Guest Suites as Groovy Event Spaces