Articles tagged “w hotels”

The First W Hotel Is No Longer a W Hotel

The First W Hotel Is No Longer a W Hotel

Patrick Clark, Bloomberg

It's particularly bittersweet that the hotel largely responsible for bringing boutique lodging into the mainstream no longer bears the "W" brand. Its fate also serves as a cautionary tale for hoteliers on maintaining relevancy in hospitality: Just because you were cool before doesn't mean you always will be.

1 year ago

How Boutique Hotels Changed the Way We Design Hotels

How Boutique Hotels Changed the Way We Design Hotels

Deanna Ting, Skift

Design was just one ingredient, albeit an essential one, for creating a boutique hotel both then and now.

2 years ago

4 Weird Things That Hotels Are Doing and Why They Might Matter

4 Weird Things That Hotels Are Doing and Why They Might Matter

Deanna Ting, Skift

Are we guilty of succumbing to these gimmicky PR stunts by writing about them here? Guilty as charged. But as outlandish or strange as some of these things may sound, they do speak to some bigger trends we're seeing in hospitality. Promise.

3 years ago

Starwood Signs SLS Las Vegas to Tribute Portfolio, Will Launch W Las Vegas in 2016

Starwood Signs SLS Las Vegas to Tribute Portfolio, Will Launch W Las Vegas in 2016

Alexandra E. Petri, Skift

Starwood may be in play right now, but that doesn't mean it's not in a position to make a move. Smart play by the brand to pick up property in need of some real management.

4 years ago

W Hotels Tries to Speak Millennial With Snapchat Filters

W Hotels Tries to Speak Millennial With Snapchat Filters

Alexandra E. Petri, Skift

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

4 years ago

W Amsterdam Designs Guest Suites as Groovy Event Spaces

W Amsterdam Designs Guest Suites as Groovy Event Spaces

Greg Oates, Skift

W Hotels sees incremental revenue sources with guest suites doing double time as purpose-built event spaces.

4 years ago

The Technology Treats Found in Starwood Hotels’ Concept Lab

The Technology Treats Found in Starwood Hotels’ Concept Lab

Brittany Jones Cooper, Yahoo

Starwood always makes things interesting by putting their tests in real hotels for consumers to play around with.

4 years ago

Starwood Betting That High Cost of Mobile Check-Ins Will Be Worth It

Starwood Betting That High Cost of Mobile Check-Ins Will Be Worth It

Dennis Schaal, Skift

If things go Starwood's way, then all of that expense in introducing keyless entry at Aloft and W properties will be recouped in higher occupancies and rates.

5 years ago

W Hotels Throws Its Support Behind Legalizing Same-Sex Marriage

W Hotels Throws Its Support Behind Legalizing Same-Sex Marriage

Greg Oates, Skift

The "What's New & Next" brand positioning at W Hotels has always embraced inclusivity and diversity, but it's never been this vocal about it before.

5 years ago

Skift Global Forum: Starwood’s Chief Brand Officer on Loyalty and Innovation

Skift Global Forum: Starwood’s Chief Brand Officer on Loyalty and Innovation

Jason Clampet, Skift

Starwood is open to using technology at every level, and it does so without seeming gimmicky (at least most of the time).

5 years ago

Rising Business Travel Helps Starwood Beat Q1 Expectations

Rising Business Travel Helps Starwood Beat Q1 Expectations

Associated Press

Starwood's results were boosted by business activity in North America and expansion of its footprint in China -- the former being good news for everyone, the latter great news for Starwood.

5 years ago

Starwood’s North American Hotels Reach Record Occupancy in 2013

Starwood’s North American Hotels Reach Record Occupancy in 2013

Nadja Brandt, Bloomberg

High demands equals higher prices and Starwood's more affluent customer set doesn't mind paying a little more for the W brand experience.

5 years ago