Articles tagged “visitcalifornia”

For some states coming in under budget is good news and for others the smaller spending signifies problems that marketing organizations are having. For now, most provisional tourism budgets increased for fiscal year 2016 and we'll soon see what impact that's had on travelers.

The shift from analyzing target customer demographics to consumer psychographics is taken to a new level with this strategic marketing and communications plan.

National parks won't disappear from summer road trip itineraries any time soon but the type of routes being planned and other pit stops travelers are planning for this summer show the local discovery trend touches drive travel too.

Although the jump in funding will help Visit California embark on more ambitious marketing projects in more markets, the amount of time and procedure it took to make it happen highlights the achilles heel of the destination marketing industry.

Take advantage of online video and show who and what make your state worthy of a visit for locals and foreigners.

At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.

The benefits of investing in content marketing will become more clear over time, but the brands that take a risk and invest first will already stand out in the crowd.

Tourism boards throughout the U.S. will be monitoring Visit California's social media campaign in China to see how it fares. It should be noted, too, that Visit California isn't relying on Brand USA to do its marketing, but is going into China on its own to grab as many visitors as it can.