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Tourism
Today's podcast looks at L.A. tourism's big spend, Qantas' in-flight dud, and Orlando's small marketing retreat.
Rashaad Jorden | 3 months ago
Visit Orlando has one of the largest budgets in the U.S. and is the envy of destination marketers. All eyes are on what happens next.
Dawit Habtemariam | 5 months ago
Destination marketing organizations are gaining followers fast. Now, they have to figure out what actual value Threads can bring to their marketing.
Dawit Habtemariam | 9 months ago
Hotels
You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.
Dennis Schaal | 2 years ago
Destinations are not out of the woods yet with vaccines — but you wouldn't know it from Visit Orlando's new marketing campaign, unless you watched Walt Disney World's ads instead. What's behind the polar opposite messaging?
Lebawit Lily Girma, Skift | 3 years ago
Business Travel
How much of an impact the slashed Visit Florida budget will have on the state's meetings and conventions industry is an open question. The answer depends on whom you ask.
Jaimie Seaton, Skift | 7 years ago
Orlando will use its partnership with the USTA to add tennis to its long list of family-friendly attractions for domestic and international visitors.
Samantha Shankman, Skift | 10 years ago
