Articles tagged “visit holland”

Holland City is one of the most clever concepts we've seen from a DMO. Tourists won't visit the other Dutch cities just because Visit Holland says they're close by but it will do a lot to build a stronger, more unified brand.

Travel brands across sectors are examining their role in the industry and recreating themselves as lifestyle brands that push more artistic, creative content that engages locals and foreigners outside of the decision-making cycle.

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

Travel brands that host Twitter-based contests need to be mindful of the source and quality of tweets that are hash tagged, and not just the quantity.