Destination weddings among Indians is on a rise, driven by high-profile celebrations. However, the preference remains largely for international locations. Can marketing campaigns get people to 'Wed in India'?
Thailand, Malaysia, China – and now Sri Lanka – are catching on: relaxing travel rules boosts tourism. With Sri Lanka eyeing a jump from 1.49 million visitors last year to 2.5 million this year, easing entry is their big play.
Chinese tourism, both inbound and outbound, remains far below pre-Covid levels. Despite recent gains, China has significant ground to recover in its travel sector.
India's move to allow visa-on-arrival to Japan, South Korea, and the UAE nationals can significantly boost international tourism, given the close ties and proximity of the three countries to India. But is it enough?
2024 might be the year we finally stop comparing South Korea's tourism numbers to 2019. This year, South Korean arrivals could set a new standard all on their own!