Virginia is a rare example of a state that has a more than 40-year-old tourism slogan that still works and resonates with visitors. The state has been able to take the iconic "Virginia is For Lovers" slogan and segment that into food and outdoors, for example, that appeal to different kinds of travelers.
It's not necessary to capture a destination on a bumper sticker (just ask France or Italy), but it certainly helps when it comes to modern tourism marketing.
When a governor sees that marketing campaigns have increased tourism to a state, he or she is more than happy to lend a helping hand.
When it comes to events, even the pope can disappoint.
We have rarely seen a bad mood by a tourism board marketing a region's food and drink benefits.
We always doubt political leaders when they say anything, but we do appreciate the enthusiasm when it comes to bragging about tourism numbers.
We're not sure if this will work, but we are impressed that Williamsburg didn't do the typical lazy tourism board thing and buy big ads in travel trade print magazines.
It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.
Visitors to Bristol, Virginia on the Tennessee line can take in the country music museum and some authentic history without all the gimmicky sideshows that are prevalent in Nashville and elsewhere.