Dan Peltier, Skift
At a time when climate change is already affecting destinations and scientific research is under attack in many parts of the world, millions of travelers -- lured by their love of local foods -- help make agritourism a factor that tourism boards can't ignore.
2 years ago
Associated Press
Virginia is a rare example of a state that has a more than 40-year-old tourism slogan that still works and resonates with visitors. The state has been able to take the iconic "Virginia is For Lovers" slogan and segment that into food and outdoors, for example, that appeal to different kinds of travelers.
3 years ago
Hannah Sampson, Skift
It's not necessary to capture a destination on a bumper sticker (just ask France or Italy), but it certainly helps when it comes to modern tourism marketing.
3 years ago
Associated Press
When a governor sees that marketing campaigns have increased tourism to a state, he or she is more than happy to lend a helping hand.
3 years ago
Associated Press
When it comes to events, even the pope can disappoint.
3 years ago
Casey Fabris, Associated Press
We have rarely seen a bad mood by a tourism board marketing a region's food and drink benefits.
3 years ago
Associated Press
We always doubt political leaders when they say anything, but we do appreciate the enthusiasm when it comes to bragging about tourism numbers.
3 years ago
We're not sure if this will work, but we are impressed that Williamsburg didn't do the typical lazy tourism board thing and buy big ads in travel trade print magazines.
3 years ago
Samantha Shankman, Skift
It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.
4 years ago
Jeff Martin, Associated Press
Visitors to Bristol, Virginia on the Tennessee line can take in the country music museum and some authentic history without all the gimmicky sideshows that are prevalent in Nashville and elsewhere.
4 years ago
Kathy Adams, Associated Press
Public art projects have become a popular way for local companies to expose themselves to tourists and to change the landscape of a familiar destination.
5 years ago