virginia Archives

Tourism

Tourism Agencies Use Mobile Data to Track Travelers Crashing With Friends and Relatives

Limitations on understanding the travelers visiting friends and relatives segment have been eroding, but they are still there when it comes to the imaginations of destination marketers. Tourism agencies should try to push the envelope.

Dawit Habtemariam | 11 months ago

Tourism

The Remaking of Tourism in 5 U.S. Cities

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

Dawit Habtemariam | 12 months ago

Tourism

Hurricane Ian Demolishes Popular Tourist Getaway in Florida

Facing a disaster recovery expected to cost tens of billions of dollars, Florida's tourism sector awaits a long rebuilding process.

Brad Brooks, Reuters | 1 year ago

Tourism

Local Food Trend Keeps Farms at Center of Tourism Strategies

At a time when climate change is already affecting destinations and scientific research is under attack in many parts of the world, millions of travelers -- lured by their love of local foods -- help make agritourism a factor that tourism boards can't ignore.

Dan Peltier, Skift | 7 years ago

Tourism

Skift Podcast: Do Tourism Slogans Matter in Modern Marketing?

It's not necessary to capture a destination on a bumper sticker (just ask France or Italy), but it certainly helps when it comes to modern tourism marketing.

Hannah Sampson, Skift | 8 years ago

Tourism

Williamsburg Hopes This George Washington Impersonator Will Improve Tourism

We're not sure if this will work, but we are impressed that Williamsburg didn't do the typical lazy tourism board thing and buy big ads in travel trade print magazines.

Skift | 8 years ago

Tourism

Interview: Virginia Tourism CEO on Using Love to Sell a State

It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.

Samantha Shankman, Skift | 9 years ago

Tourism

Colonial Williamsburg Struggles to Reinvent Itself as a Hip Historic Destination

Williamsburg, Virginia, wants to figure out how to attract travelers from Williamsburg, Brooklyn, but it will need a more competitive marketing budget and something new to peg a campaign around for that to become a possibility.

Steve Vaughan, The Virginia Gazette | 10 years ago