Articles tagged “virginia”

Limitations on understanding the travelers visiting friends and relatives segment have been eroding, but they are still there when it comes to the imaginations of destination marketers. Tourism agencies should try to push the envelope.

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

At a time when climate change is already affecting destinations and scientific research is under attack in many parts of the world, millions of travelers -- lured by their love of local foods -- help make agritourism a factor that tourism boards can't ignore.

It's not necessary to capture a destination on a bumper sticker (just ask France or Italy), but it certainly helps when it comes to modern tourism marketing.

We're not sure if this will work, but we are impressed that Williamsburg didn't do the typical lazy tourism board thing and buy big ads in travel trade print magazines.

It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.

These travel brands aim to a strike a balance between inspiring wanderlust in viewers and driving that desire to travel to their particular product.

These boutique hotels offer guests the authentic experiences they seek and attract investments for revitalizing projects; however, none of it would be possible without the Internet fueling the hotel’s marketing and reach.