Articles tagged “virginia”

Tourism

Tourism Agencies Use Mobile Data to Track Travelers Crashing With Friends and Relatives

Limitations on understanding the travelers visiting friends and relatives segment have been eroding, but they are still there when it comes to the imaginations of destination marketers. Tourism agencies should try to push the envelope.

Tourism Agencies Use Mobile Data to Track Travelers Crashing With Friends and Relatives

Tourism

The Remaking of Tourism in 5 U.S. Cities

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

The Remaking of Tourism in 5 U.S. Cities

Tourism

Hurricane Ian Demolishes Popular Tourist Getaway in Florida

Facing a disaster recovery expected to cost tens of billions of dollars, Florida's tourism sector awaits a long rebuilding process.

Hurricane Ian Demolishes Popular Tourist Getaway in Florida

Tourism

Local Food Trend Keeps Farms at Center of Tourism Strategies

At a time when climate change is already affecting destinations and scientific research is under attack in many parts of the world, millions of travelers -- lured by their love of local foods -- help make agritourism a factor that tourism boards can't ignore.

Local Food Trend Keeps Farms at Center of Tourism Strategies

Tourism

Skift Podcast: Do Tourism Slogans Matter in Modern Marketing?

It's not necessary to capture a destination on a bumper sticker (just ask France or Italy), but it certainly helps when it comes to modern tourism marketing.

Skift Podcast: Do Tourism Slogans Matter in Modern Marketing?

Tourism

Williamsburg Hopes This George Washington Impersonator Will Improve Tourism

We're not sure if this will work, but we are impressed that Williamsburg didn't do the typical lazy tourism board thing and buy big ads in travel trade print magazines.

Williamsburg Hopes This George Washington Impersonator Will Improve Tourism

Tourism

Interview: Virginia Tourism CEO on Using Love to Sell a State

It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.

Interview: Virginia Tourism CEO on Using Love to Sell a State

Tourism

Colonial Williamsburg Struggles to Reinvent Itself as a Hip Historic Destination

Williamsburg, Virginia, wants to figure out how to attract travelers from Williamsburg, Brooklyn, but it will need a more competitive marketing budget and something new to peg a campaign around for that to become a possibility.

Colonial Williamsburg Struggles to Reinvent Itself as a Hip Historic Destination

SkiftX

Best Travel Ads This Week: Inspiring Travelers to Be Spontaneous

These travel brands aim to a strike a balance between inspiring wanderlust in viewers and driving that desire to travel to their particular product.

Best Travel Ads This Week: Inspiring Travelers to Be Spontaneous

Online Travel

Best travel videos this week: Sunsets in Montreal, Virginia, and New Jersey

Best travel videos this week: Sunsets in Montreal, Virginia, and New Jersey