Articles tagged “virgin hotels”

Every day, Skift's hotel experts bring original reporting and analysis to their coverage. Today, they're sharing that insight with podcast listeners.

Soon the question won't be whether your hotel has a connected app -- it'll be how good your hotel's app is.

By focusing on the individual business traveler—especially female—with innovative room product and social F&B programming and design, Virgin Hotels Chicago is a business hotel that doesn't feel like a business hotel.

Virgin Hotels kept us waiting long enough that their product better be nothing short of jaw-dropping.

Virgin Hotels could become a victim of its own hype. By building interest in this less than overt and trendy campaign, it may be setting itself up to fall short of guests' expectations.

Brands that have become well-known for a certain product, whether it's beaches or business, need to work hard to shift consumers' awareness of their offerings. This often takes a multi-channel, multi-year marketing strategy.

The race for the gentrification of the immigrant-shops heavy NoMad area is on in earnest, and Virgin will add to the "safe edgy" hipness of the area. And this will continue until all immigrants are pushed out...

Strangely, the article forgot to mention that Raul Leal is new into the CEO job, after previous CEO left late last year. And Virgin difference, while surely vaunted in the industry, may fade when compared to tons of boutiques and indies that have come in while Virgin Hotels waddled over the years.