Articles tagged “video”

Mike Robinson, Product Marketing Manager at Amadeus Airlines IT, discusses how we may finally see an end to the fare wars that have impeded innovation in the airline industry for decades.

Jonathan Keane, Managing Director, Aviation at Accenture, spoke with Skift CEO and Founder, Rafat Ali, about how companies can embrace hyper-relevance and vitality to create a living business.

When it comes to planning a trip, it’s no longer just about the destination. Consumers today want their travel to include customized, curated experiences that connect with their personal passions.

CEO and Co-Founder of Travelsify and Global Personalization Lead at Accenture Interactive discuss the two-sided coin of personalization: consumer and product.

Through injecting its rich culinary roots into local hotels and connecting planners into its creative downtown scene, Tucson is a case study for how destination marketers can help meeting planners realize the creative potential of a city by amplifying its unique assets beyond the convention center.

We’re at the dawn of the cognitive era, where the implementation of machine-learning tech is making everything from the traveler experience to back-end logistics smarter and more streamlined.

The rise of the On-Demand Economy, where goods and services are only a click away, has fundamentally changed the expectations of the modern consumer: we're now used to getting whatever we want whenever we want it and without friction.

360-degree videos have been a draw for many destination marketers and consumers are equally eager to watch them. But the who, what, where, when, why and how for watching such videos are still in test-and-learn mode.

We're still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.

Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.