Articles tagged “video”

It's not surprising that the chief creative officer of Facebook thinks travel companies should get smarter about using — and ostensibly advertising on — Facebook products. But he also adds insight on why mobile is so crucial for travel companies to master and why virtual reality is less important.

When it comes to environmental impact, major cruise lines have a hard time sleeping at night. The smaller ones only occasionally wake up in a cold sweat.

Krystle Mobayeni, CEO and Founder of BentoBox, knows that today, the restaurant experience starts online. With BentoBox, she helps restaurants engage with their customers online, serving as a real partner and embodying the idea of hospitality every step of the way.

We are not going to go as far as the part-of-the-problem or part-of-the-solution juxtaposition. But travel companies can decide whether to play it safe or get involved when it comes to atrocities and misguided policies breaking out all around. That's the debate and the dilemma.

Tourism executives from around the world all have unique challenges as they promote their destinations, but they also have a lot in common: They want to avoid the pitfalls of destructive tourism, get a good return on their marketing dollars, and attract high-spending visitors.

No other current online travel company CEO is as outspoken as TripAdvisor's Stephen Kaufer about the the global refugee crisis and U.S. visitor policies. We wish more executives would step up and speak out.

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

Expedia Inc. seems ready to further develop existing brands like HomeAway in 2018. An opportunistic acquisition or two might also take place, but CEO Okerstrom says he's focusing on organic growth from companies already in Expedia's portfolio.

Personalization is playing a growing role for today’s travelers, but it’s important to leverage technology to achieve authentic experiences without losing sight of the human connection.

Skift Forum Asia will take place in 2019 in Singapore.