Articles tagged “viator”

Viator is one of the most prominent players in selling tours and activities online. Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024.

Lots of talk about profitability but very little intention of going public. These are the emerging trends we're keeping an eye on for these three key tours and activities online platforms.

Civitatis is capitalizing on its leading position in selling Spanish-speaking tours and activities as it pushes into new markets thanks to private equity support.

In the fragmented world of tours and activities, GetYourGuide has ring fenced its private playground that its CFO claims is now profitable.

You can see Tripadvisor's priorities crystal clear in where its restructuring occurred. The Tripadvisor Core segment took the heaviest hit, and Viator was impacted the least.

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.

Boosting tour visibility can yield profits for Viator, but the benefit to operators may lessen if most operators join in. It's a bit like when people in the front row of a concert stand up and everyone else has to stand up.

Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.

The online travel scene in Asia characterized by fierce competition and high stakes. Booking.com knows that it needs to sort the payment issue and make sure any lingering concerns are put to rest if it wants to stay ahead in the game in the region.

The lack of digital connectivity in the tours and activities sector concerns more than racing to get more tour operators online. It is about adding the right digital approach for that particular tour operator's business.