Articles tagged “vail”

Some skiers say Vail Resorts had an epic fail with its Epic Pass. But the fascinating interplay between the U.S. ski giant's subscription model and its mergers-and-acquisitions strategy means it will maintain its dynamic stance.

The ski travel market has been behind the curve compared to the broader travel market, but with recent investments in back-end technology and the embrace of a dynamic pricing marketplace, it is poised to leapfrog and nurture innovations that will enhance the quality of the experience.

Ski resorts are uniquely positioned in the debate of tech versus nature, having to deliver a top experience to guests while also giving them the space to enjoy the outdoors as they choose. Creating products that seamlessly blend into either experience is the goal, at which Vail is largely succeeding.

"No longer is it enough to appeal to ski purists who simply crave the mountain." That about says it all.