Part 3 of Skift's Definitive Oral History of Short-Term Rentals covers the launch of Homes & Villas by Marriott International, property manager and host sentiment about Airbnb and distribution, Expedia's acquisition of HomeAway, and what the future looks like for the sector.
Airbnb broke things as a startup, but a second generation of executives starting in 2013 knew the maturing business had to start playing by some of the rules. Part II of this oral history details many of these changes, as well as the clash between individual owners and property managers.
In years past, Expedia has often talked about integrating its tech platforms or leveraging its massive data trove. Will it actually spur innovation this time around?
Tripadvisor CEO Steve Kaufer said Tripadvisor is "uniquely positioned as the world opens up again." Actually it isn't, as the company's first quarter performance shows. Yes, Tripadvisor has world-class traffic, and growing experiences and dining businesses, but it totally missed out on the short-term rental opportunity.
The composition of the European accommodation sector has drastically changed over the last decade with short-term rentals gaining a substantial share. The next few years will be very crucial in shaping the sector in the region with respect to market dynamics.
Our Future of Lodging Forum is going to be an incredible gathering of game-changers discussing how stays will adapt to reflect changes in how consumers lives and work are now merging.