While international visitor spending was in the black for January in many American destinations, data for the next few months will be more telling in how U.S. foreign policy is impacting travelers' decisions to spend and vacation in the U.S.
Compared to previous years we've done this survey, there's been an improvement. But really: a third of Americans say they didn't get a break in 2016, and that's not good.
Few other presidents have done as much for the U.S. travel industry as President Obama and by many measures he will hand Donald Trump a healthy and growing industry. But some of the Obama Administration's tourism goals — programs and initiatives — while steps in the right direction, still leave plenty to be desired and require renewed efforts.
In 2017, Americans' travel aspirations may reflect the country's political divide. We're still waiting to see how Trump's promises to tighten national borders will affect the trips people book this year.
More evidence is mounting that Trump's infrastructure investment push won't be a traditional spending plan. Chao will likely have a major challenge in managing a plan cobbled together from a variety of financial incentives and other mechanisms.
U.S. Travel is pushing us to take more time off, but millennials are nervous, and middle managers aren't listening. Also, tourism bureaus are doing a better job at communicating the economic impact of travel, and Brand USA is starting to see results with a 10 percent jump in international inbound intent-to-travel.
When the U.S. election (presumably) concludes on Tuesday, companies might be able to invest in travel with a little more certainty about their return on investment. Vacationers will likely be looking to take a break from the tense political climate in the U.S., as well.