Articles tagged “usa”

It's more bad news for U.S. market share of the global travel market.

Domestic leisure travel among Americans appears to be getting stronger, helping to offset declining growth in international visitors to the U.S. It's also growing in new directions, with glamping and cultural tours especially popular.

It's hard to imagine that a revitalized Brand USA will be able to counter the effects of an expensive dollar and the ramifications of President Trump's various trade war spats. The U.S. travel sector could be in for a tough 2020.

Brand USA is confident about securing future funding due to bipartisan support for the program. The reality, however, is that the program faces an administration not focused on welcoming visitors.

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

During the past couple of years, American government policies have been smearing the welcome mat that the U.S. travel industry tries to roll out for international tourists. As one U.S. Travel official noted this week: "Travel will go where it's easiest to go." And these days coming to America is not easy.

Beyond a slump for travel, it appears that experts expect a global economic cooldown to happen in coming years. People will always need to travel, but stagnant growth will present a problem for the industry in North America.

He’s only been out of office for a few years, but it’s still refreshing to hear a politician articulate the importance of travel and the benefits of tourism.

Upon hearing the names Laguna Niguel and Newport Beach, do you start itching to experience the luxe life in Southern California? Probably so. On the other hand, unless you are from Orange County, the name Dana Point conjures ... well, not much. But a recently formed DMO is looking to put Dana Point on the OC's luxury travel map.

Trump's policies and a strong dollar have led to stagnant international tourism growth in the U.S. Expect the slowdown to continue in 2019.