Articles tagged “us travel association”

Such an overt, specific threat to tourism from an official government entity is rare indeed.

The bill would restore funding for Brand USA ahead of major tourism events like the World Cup and Olympics.

At a time when international arrivals to the U.S. are already slumping, these hefty additional fees will be one more reason not to visit. There are cheaper places to travel to with less hassle.

The U.S. inbound tourism recovery is stalling, not strengthening. June's roughly 3% year-over-year decline masks the real story: overseas arrivals remain stuck at just 80% of 2019 levels, six years after the pandemic.

Ever since its creation in 2010 to be the country's destination marketing organization, Brand USA has faced potential cuts and even threats of elimination.

Major hotel CEOs say the U.S. has lost significant ground in attracting international visitors. They also say they are focused on expansion in high-growth markets like, India, Southeast Asia and the Middle East.

If Canadian visits continue to decline, it could cost the U.S. billions in lost spending, and thousands of jobs.