Travel to the U.S. is getting harder for people from even more nations, which is the last thing the U.S. travel industry wants in what should be a banner year for tourism.
For the U.S., winning back Canadians will require more than marketing campaigns — it will demand a rethink of entry processes, safety perceptions, and the overall visitor experience.
The 2026 World Cup promises a $30.5 billion economic boost, yet it faces significant headwinds from a tourism sector currently contracting, with inbound volumes down and continued political and trade tensions.