Articles tagged “upsell”

Weirdly, airlines are the upselling masters. But spacious hotels and short-term rentals have much more to cross-sell to travelers than any flying tin cans have. Calling all consumer brands and local artisans: Here's the new "product placement."

Expect more travel tech companies to mimic Plusgrade and get private equity backing to be able to do the acquisitions they need to grow during the recovery.

Amadeus will distribute Hopper's upsells, such as trip cancellation protection, for consumers to add when buying from airlines and agencies. Seems like B2B2B2C is the new business-to-consumer (B2C).

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

A $150 million investment in Plusgrade may seem like a lot, given the scope of the market for the company's services. But we're not surprised that a business that specializes in drawing out the highest price from bidders in consumer markets would attract this level of funding.

E-Commerce is a critical driver of travel industry business success. But despite all the time spent optimizing for online sales, companies aren’t paying nearly enough attention to a critical piece of the puzzle: their booking confirmation page. Our new insights deck examines how travel brands can make better use of this under-utilized e-commerce asset.