Articles tagged “uniforms”

Rouge is cute, but it's approach is eerily reminiscent of earlier low-cost efforts in the U.S. by United and Delta to create their now-shuttered hip airlines, Ted and Song.

You know that optimism about airlines is higher when they start splashing out on new uniforms and high-quality talent to design them.

Turkish's branding and advertising has been very stylish of late, so this is a surprise. Someone who really hated it leaked it, very likely, and it looks based on the reaction that this won't be the final word on these new uniforms.

The logo, livery, and uniform redesigns, however important, are just frills. Let's see how the "new American" improves operational performance and customer service.