Skift Take

Turkish's branding and advertising has been very stylish of late, so this is a surprise. Someone who really hated it leaked it, very likely, and it looks based on the reaction that this won't be the final word on these new uniforms.

Turks reacted fiercely last week when they suddenly learned that Turkish Airlines planned to change its flight attendants’ uniforms. Although it’s unclear how the airline decided to give the job to Dilek Hanif, a well-known haute couture designer…She¬†was publicly slandered by other famous Turkish designers and ordinary people on the street.

turkishuniformTurks on social media complained that these supposedly new uniforms not only looked extremely conservative, but also were inefficient for food and drink service. People didn’t like the fabric’s dark colors and intense motifs. They criticized the skirts for falling too far below the knee, with thick black socks that don’t show any skin. Many didn’t like the big butterfly tie on the shirts over the vests…In essence, Turks argued that this outfit doesn’t represent the clothing style of modern day Turkey.

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Tags: turkish airlines, uniforms

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