While most hospitality executives have been in damage-control mode, Kempinski’s CEO envisions an opportunity. With rates held, staff retained, and a development pipeline intact, the company is placing a long-term bet on the Middle East.
The UAE's rapid policy response — fee deferrals, a ministerial operations room, a broader support package in the works — signals that it is good at crisis management. But the real test is whether the tourism sector can hold on long enough for international confidence to return.
Authorities and private partners are rolling out staycation discounts, free attraction access, and lifestyle‑focused discount programs to encourage residents to support the hospitality sector.