When a city bids for a chance to host a major event, it's always about more than the event itself. Istanbul has leveraged the attention to grow as a destination and add thousands of hotels over the last two decades.
When you are a destination as ambitious as Saudi Arabia with an aim to attract 100 million annual visitors by 2030, you have to emphasize year-round appeal to avoid missing out on travelers.
Three years on from the global pandemic, clearly, the travel sector in the Middle East has transformed. The region didn't let the Covid crisis go to waste.
Hopefully this demand from travelers will encourage more tourism businesses to adopt sustainable practices as it now makes business sense for them to do so.
In its effort to position itself as a destination for large-scale events and conferences, Abu Dhabi has been investing in world-class venues. And now it's incentivizing event planners even more by scrapping a 10 percent tax.
Even as global hotel development may have slowed down due to serious risks looming over the economy, the hospitality sector's development of Gulf nations remains robust. The nations realize offering choice is essential for people to visit a destination.