This isn't the worst-case scenario for Cuba that some U.S. travel brands had feared but it is a step backward and doesn't offer any clear glimpse of a path forward.
A private air traffic control system isn't dangerous or untested; many countries around the world use them. Until more details are known about what it will take to implement and operate this new system in the U.S., however, you should remain skeptical about the transformative prospects of such a change.
We have an American idea for President Trump: It might be a better idea to put the country's needs first ahead of attempts to make money from your elected position.
Ross' speech seemed too good to be true after what we've seen from the Trump administration. It has yet to take a single step to make travel to the U.S. easier or more hospitable. Talk is always cheap, but in this administration it's worth less than that, so far.
Hotel CEOs realize that if tourism to the U.S. drops, it could have a significant adverse impact not only on their own businesses but the industry, and the economy, as a whole.
Compared with other U.S. sectors, the travel industry would be disproportionately impacted should U.S.-Cuba relations and travel policies get reversed. It's anyone's guess as to how President Trump will proceed regarding Cuba policies but that picture should become clearer later this month.