The Trump Effect on Travel

As U.S. President Donald Trump continues to shape the political and economic landscape, the impact of his choices on the travel industry remains significant. Read how his actions and policies are shaping the future of travel, and get insights into the industry’s evolving response.

view of a guest room at JW Marriott Venice Resort and Spa

Hotels

Marriott Trims Outlook on ‘Softer’ U.S. Demand But Sees Strength Internationally

Marriott's revised outlook for 2025 has one overriding theme: Executives believe that U.S. and international travel spending could stay fairly resilient this year despite the shocks of the tariff war.

Sean O'Neill | 1 year ago

Tourism

U.S. National Parks Already Feeling Impact of Layoffs Ahead of Peak Season

Staffing issues among other challenges means visitors can expect longer entry queues, closed trails, and trash going uncollected at some U.S. national parks.

Jade Wilson | 1 year ago

exterior of a Hyatt Centric hotel in New Orleans

Hotels

Hyatt CEO: ‘Softer Booking Trends’ and ‘Choppy Environment’

Hyatt says its luxury hotels are still packed, and so are its all-inclusive resorts. But business travelers have been cutting back.

Sean O'Neill | 1 year ago

a pleasant looking guest room at a hotel

Hotels

Wyndham Cuts Growth Forecast, Hopes for Infrastructure Boom and ‘Short-Lived’ Uncertainty

Wyndham CEO Geoff Ballotti said recent "uncertainty could be relatively short-lived." He highlighted a potential boom from Trump administration spending on "big beautiful highways" and "big beautiful bridges."

Sean O'Neill | 1 year ago

Tourism

Travel Leaders (Anonymously) Speak Out on Trump’s Turbulent First 100 Days

“So very painful" sums up how many travel leaders are feeling on the first major milestone of the second Trump administration.

Sarah Kopit | 1 year ago

Skift Meetings launch

Trump 2.0 Disrupts Meetings Industry in First 100 Days

President Donald Trump's first 100 days back in office have brought rising costs, declining attendance, and mounting uncertainty to the meetings industry.

Andrea Doyle | 1 year ago

Tourism

Trump’s Inaugural Attracts Record Travel Industry Cash—Topping Biden and Trump 1.0

President Trump’s 2025 inaugural committee benefited from huge donations from several major brands that didn't make any financial contributions to either of the two previous inaugurations.

Dave Levinthal | 1 year ago

Hilton CEO Christopher Nassetta spoke on-stage at Skift Global Forum on September 26, 2023

Hotels

Hilton’s Chris Nassetta Sees ‘Overreaction’ to Trump Policies and ‘Upside’ Potential

CEO Chris Nassetta thinks there's a reasonable chance that the Trump Administration will achieve many of its policy goals, which he believes will help reduce uncertainty later this year.

Sean O'Neill | 1 year ago

Tourism

SCOOP: 5 Brand USA Board Members Abruptly Fired by White House

The Trump administration is remaking Brand USA, although the end game is unclear at this point.

Dennis Schaal | 1 year ago

Tourism

‘I Don’t Want to Take the Risk’: International Students Stay Grounded

Students can't be blamed for worrying about the status of their visas.

Bo Gu | 1 year ago