Articles tagged “travelzoo”

With Ralph Bartel of Travelzoo essentially buying back his Asia-Pacific business at a huge profit, Travelzoo instantly becomes more global as it tries to build out its hotel-booking business.

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

It's hard to determine a return on investment on a subway campaign but tagging photos and uploading them to social media, as well as actual newsletter sign-ups, gives Travelzoo metrics to consider.

The advantage that Travelzoo has that other new entrants in hotel booking don't is those 24.5 million registered members/newsletter subscribers. If Travelzoo can tweak its hotel booking engine and get it going, then at least it already has an audience.

This hotel stuff really isn't easy, and Travelzoo isn't the ideal candidate to start such a business from scratch. Travelzoo does, however, have 24.2 million newsletter subscribers, and that's a valuable asset.

Travelzoo bought the Fly.com domain for $1.8 million in 2009, and hasn't taken advantage of what should have been a great brand. Travelzoo isn't alone at this early stage in feeling that the the mobile revolution, while rife with opportunity, hasn't exactly been a windfall.

At minimum, these featured companies get a press release out of it, touting their rankings. There are many more travel companies in U.S. that at some point could make for a comprehensive and dedicated sector ranking.

What's in a name? When it comes to Fly.com, there's plenty, but parent company Travelzoo has been asleep at the wheel, and could have been doing a lot more with its Fly.com assets.

Will Travelzoo's entry into hotel booking be too little, too late? The deal publisher has a huge subscriber base to market to once the hotel-booking engine is in place, but competition is intense.

There were no great signs of a turnaround in Travelzoo's first quarter results. It is hoping that getting into hotel booking and taking advantage of its subscriber base will provide the basis of an answer, but the company is getting into an already very-crowded field.