Articles tagged “travel technology”

Enhancing Loyalty: Best Practices for CRM Systems in Asia-Pacific

Encompassing diverse markets in mature economies like Australia, Japan, and Singapore, and those with vast growth potential like China, expectations of service and customer experience can vary widely throughout the Asia-Pacific Region. This report looks at strategies to build hospitality customer loyalty through effective use of customer relationship management (CRM.)
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More Hotels Are Planning to Use Location-Based Services to Interact With Guests

Using geolocation to push offers to guests is a good idea, in theory, but hotels need to be very mindful they don't overload or annoy their guests in the process. And given all the data breaches we've seen over the past few months alone, they need to be a lot more careful about how they're using that information, or any information for that matter, collected from their customers.