Articles tagged “travel leaders”

When it comes to reaching consumers, travel agencies don't have the resources to fight against travel providers and online booking titans. They need to be more creative with the tools they do have, and many are experimenting on social media and other digital channels.

Vacation.com, once upon a time, was a prestige asset in the travel agency community. By getting rid of the brand, Travel Leaders Group is looking to simplify its brand offerings to consumers and travel partners.

Travel management companies that want to stay relevant are diversifying their offerings as the needs of customers evolve.

By providing a hybrid of convenient digital travel shopping and on-demand personal service, agents can become more relevant to consumers.

U.S. travel agents have seen fewer changes this year with international destination bookings compared to domestic bookings with New York City holding the top spot that Orlando or Las Vegas usually claims.

It will be interesting to see what Ninan Chacko's marketing experience brings to Travel Leaders Group.